Are you a creative and driven individual with a passion for writing and content production? Takealot, South Africa’s leading online retailer, is on the lookout for an extraordinary Digital Copywriter & Content Producer to join their dynamic Marketing team in Cape Town. If you have a flair for crafting compelling content that engages audiences and boosts brand presence, this might be the perfect opportunity for you.
Copywriter & Content Producer Job Overview
- Position: Copywriter & Content Producer
- Location: Cape Town, South Africa
- Company: Takealot.com
Key Responsibilities
As a Copywriter & Content Producer, your day-to-day responsibilities will include:
- Content Creation Across Multiple Channels
You will be tasked with writing, developing, and producing content for a variety of platforms such as video, audio, social media, website copy, and more. The content you create will serve a wide range of purposes, from brand storytelling to performance marketing campaigns. - Research & Trend Monitoring
Stay up-to-date with the latest industry trends and competitor activities. By understanding current trends, you will help guide the content direction and ensure Takealot remains competitive in the e-commerce market. - Campaign Development & Collaboration
Collaborate with internal teams, including creative and marketing teams, to develop campaigns that align with Takealot’s marketing strategies and overarching goals. You will be involved in both creative brainstorming sessions and the execution of content, ensuring it fits the brief and resonates with the target audience. - Content Planning and Briefing
Work closely with the team to plan content and coordinate with additional creative collaborators. Clear communication and organization will be key to ensuring smooth execution across all campaigns. - Tracking and Measuring Content Engagement
Monitor the performance of the content you produce. By analyzing metrics and engagement data, you will be able to refine your content creation strategy and improve the effectiveness of future campaigns. - Brief Understanding and Execution
Grasp marketing and creative briefs effectively, ensuring you craft content that brings ideas to life. From above-the-line (ATL) campaigns to customer relationship management (CRM) initiatives, your content will align with the overall strategic priorities of the business.
Required Qualifications and Experience
The ideal candidate for the role will possess a combination of the following:
- Educational Qualification
A Bachelor’s Degree or equivalent qualification in Communications, Copywriting, English Language, or a related field. - Work Experience
At least 4-5 years of experience in content production, marketing, or eCommerce. If you have worked in e-learning or digital content creation, it would be considered an advantage.
Key Attributes and Skills
The company is looking for a candidate who is highly skilled and possesses the following qualities:
- Top-Class Copywriting Skills
You must have exceptional content creation, communication, and copywriting skills. Your writing should be engaging, persuasive, and able to adapt across different content types and channels. - Attention to Detail
Accuracy is essential for this role, especially in proofreading. You should have an obsessive eye for detail and be able to produce flawless content. - Creative Thinking
You will need to consistently come up with creative concepts and ideas, working across multiple campaigns and platforms. The ability to think outside the box and adapt to changing marketing demands is crucial. - Organizational Skills
With tight deadlines and multiple projects running concurrently, you must be highly organized and able to manage your time effectively. Your ability to stay structured and efficient will be key to success. - Results-Driven
The company is focused on delivering measurable results. You must be comfortable with using data and insights to inform content strategies and continuously improve your content output. - High Energy and Passion
A passion for delivering excellent customer experiences is a must. You should bring enthusiasm and energy to the role, always striving to do your best work. - Bilingual Advantage
While not a requirement, proficiency in both English and Afrikaans will be beneficial, especially when creating content for diverse South African audiences.
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How to Apply
If you’re interested in applying for the Copywriter & Content Producer position, follow these simple steps:
- Prepare Your Application: Update your resume to highlight your relevant skills and experience in content creation, copywriting, and eCommerce.
- Submit Your Application: Visit the Takealot careers page and submit your resume along with a cover letter explaining why you’re the ideal fit for this role.
Takealot offers an exciting opportunity for a talented and creative individual to join their marketing team as a Copywriter & Content Producer. If you are passionate about content creation and eager to contribute to the success of South Africa’s largest online retailer, this is the perfect role for you. Apply today and take the first step towards an exciting career with Takealot!
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