In a city buzzing with energy and diversity, YFM stands out as the radio station that authentically captures the heartbeat of South Africa’s youth. The search is now on for a talented Copywriter, ready to contribute creative energy and fresh perspectives to the team in Johannesburg North.
This role is not just about words, it’s about shaping how a generation connects, listens, and acts.
Key Responsibilities:
- Crafting Engaging Copy: Write captivating content that echoes YFM’s unique identity while appealing directly to young listeners.
- Collaboration: Work closely with sales, programming, and marketing teams to create campaigns and content that are in step with the latest youth trends.
- Conceptualising Campaigns: Transform campaign goals into commercial scripts that inspire action and generate response.
- Scriptwriting for Promotions: Devise scripts for spots, promotions, and imaging, keeping the content lively and on-brand.
- Editing and Proofreading: Maintain impeccable grammar, clarity, and tone across all materials.
Staying Ahead of Youth Culture
At YFM, content is only as good as its relevance. This means staying plugged into youth culture, music, slang, technology, and trends, to keep scripts and campaign messaging relatable and timely.
Additional Duties:
- Idea Generation: Bring bold ideas to brainstorming sessions, helping the team stay at the forefront of radio and content innovation.
- Flexibility in Style: Adjust writing style to suit diverse segments within the station’s youth demographic.
- Quality Control: Ensure consistency in copy and messaging, and proactively flag any discrepancies.
Special Focus: Commercial Scriptwriting
From Brief to Broadcast
YFM’s Copywriter will play a crucial role in commercial campaigns, from understanding client goals to crafting scripts that speak directly to the intended audience.
The Commercial Scriptwriting Process:
- Research: Investigate client brands, products, or events to ensure scripts are insightful and resonate.
- Fast Turnaround: Deliver scripts within a tight 2-3 hour window, maintaining both speed and quality.
- Results-Driven: Write with clear calls-to-action, aiming to boost lead generation and listener engagement.
- Teamwork: Collaborate with sales and client service teams to ensure scripts hit the mark and comply with broadcasting standards.
Building the YFM Brand: Show and Station Imaging
A distinctive on-air presence is key for any leading radio station. As Copywriter, the role extends to scripting show imaging, calendar events, and special campaigns well in advance.
Imaging Responsibilities:
- Annual Planning: Partner with the production supervisor to map out a yearly imaging calendar.
- Advance Scripting: Prepare scripts for major events at least a month before air date.
- On-Air Coordination: Collaborate with presenters and on-air teams for seamless execution.
- Brand Consistency: Uphold and enhance the station’s positive public image in every word written.
What YFM is Looking For
Qualifications
- Degree Required: Bachelor’s Degree (minimum 360 credits) in Journalism, Communications, Media Studies, or English is essential.
Experience
- Minimum Experience: At least three years in radio, journalism, or creative writing.
Technical Competencies
- Digital Skills: Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) at an intermediate level.
- Language: Advanced command of English, especially written.
- Other Skills: Attention to detail, innovation, decision making, teamwork, and the ability to build strategic relationships.
How to Apply
If you’re ready to bring your words to life for the most exciting youth brand on air, YFM wants to hear from you.
YFM is not just a radio station; it’s a platform for young South Africans to connect, share, and shape culture. As part of the team, the Copywriter will join a group of passionate professionals who are driven to make an impact on and off the airwaves.
Expect an environment where creative freedom is matched by high standards and real accountability. Teamwork is not just encouraged, it’s celebrated. There’s also the opportunity to see the direct impact of your work as campaigns come to life and connect with listeners across Johannesburg and beyond.
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