Cape Union Mart International is seeking a passionate and dedicated Social Media Coordinator to join the Poetry Digital Marketing team. This exciting opportunity invites individuals who are eager to be part of a fast-paced and innovative environment, where creativity meets strategy to drive brand engagement and growth across multiple platforms.
Social Media Coordinator Job Overview
- Location: Cape Town, Western Cape
- Industry: Retail
- Department: Marketing
- Position: Permanent
- Posted: 11 August 2025
Social Media Coordinator Job Description
As a Social Media Coordinator at Poetry, you will be entrusted with the day-to-day curation, implementation, and rollout of engaging social media content across Facebook, Instagram, and TikTok. You will work closely with multiple internal teams, including external partners, to deliver monthly social media content that resonates with the Poetry community and supports business objectives.
This role is ideal for someone who thrives in a high-pressure environment, with a natural aptitude for social media and problem-solving capabilities. You will be expected to continuously push the boundaries of digital marketing while staying true to the Poetry brand values of Trust, Innovation, and Passion.
Key Responsibilities
- Curate and deploy social media content across Facebook, Instagram, and TikTok, ensuring alignment with the overall brand strategy.
- Coordinate small-scale digital content productions, both internally and with external partners, in line with the brand’s relatable content approach.
- Develop monthly content calendars alongside the brand and merchandise teams, ensuring execution across various social platforms.
- Brief and collaborate with the design studio to create high-quality digital content, adhering to agreed lead times.
- Collaborate with Community Managers and Customer Service to engage with the Poetry online community, capitalizing on engagement opportunities.
- Drive user-generated content through competitions, giveaways, and potential brand partnerships.
- Keep up to date with social media trends and integrate emerging tactics into the content strategy.
- Deliver monthly social media reports, providing insights into channel performance and areas for improvement.
Requirements
- At least 2 years’ experience in a similar role with a proven track record in social media management.
- A Matric certificate and related tertiary qualification in digital content or marketing.
- Proficiency in managing Facebook, Instagram, and TikTok, with experience in content editing platforms like CapCut, Canva, and Adobe Premiere being advantageous.
- A solid understanding of retail, online advertising, and eCommerce, particularly within the fashion and interiors sectors, and a passion for the Poetry brand.
- A goal-oriented, self-motivated attitude with the ability to work independently.
- Strong organizational skills, excellent communication abilities (both written and verbal), and a keen eye for detail.
- A proactive mindset, eager to grow and adapt within the ever-evolving digital marketing landscape.
Additional Requirements:
- Must be able to commute to shoot locations, stores, and the head office regularly.
Why Poetry at Cape Union Mart International?
This position offers you the chance to work with a well-established retail brand while bringing your social media expertise to the forefront of a dynamic marketing team. The role is perfect for a creative individual who is passionate about social media, digital content, and retail marketing.
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How to Apply
If you’re ready to contribute your expertise to an innovative team and help shape the digital future of Poetry, we encourage you to apply for the Social Media Coordinator Vacancy at Poetry today.
Cape Union Mart Group is committed to transformation and embraces diversity. Preference will be given to candidates who enhance the diversity of the team in line with the company’s Employment Equity plan.
The Social Media Coordinator Vacancy at Poetry offers an exciting opportunity for a passionate and driven individual to join a dynamic digital marketing team at Cape Union Mart International. If you have a natural flair for social media, a strong sense of creativity, and the ability to thrive in a fast-paced environment, this role could be your perfect fit. With the chance to collaborate with talented teams, influence brand engagement across key social platforms, and contribute to the success of a well-established retail brand, this position promises both personal and professional growth.
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