Are you passionate about digital marketing, content creation, and the vibrant culture of Cape Town? Time Out Market V&A is looking for a creative, proactive, and digitally-savvy individual to join their team as a Digital Marketing & Content Specialist. This exciting role will allow you to combine your love for food, culture, and lifestyle while managing digital platforms, creating content, and driving marketing efforts for one of Cape Town’s most iconic culinary and cultural destinations.
Digital Marketing & Content Specialist Job Overview
- Location: Cape Town CBD
- Job Type: Permanent
- Salary: Market-related
Key Responsibilities
1. Social Media & Community Engagement
- Social Media Management: You will manage Time Out Market V&A’s social media platforms, including Instagram, Facebook, and TikTok. This will involve creating consistent and engaging content that resonates with the market’s diverse audience.
- Real-Time Content Capture: You’ll be responsible for capturing and publishing daily Instagram Stories to showcase the market’s daily happenings, vendor activities, and events. This will include engaging with followers by responding to comments, direct messages (DMs), and resharing user-generated content.
- Event Coverage: Attend and cover events, performances, and activations, including on weekends and public holidays, to keep followers engaged with live updates and behind-the-scenes content.
2. Content Creation & Visual Asset Management
- High-Quality Content Creation: You will create a wide variety of content, including photos, videos, and written material, all aligned with the Time Out brand. This will help the market maintain a fresh, dynamic online presence.
- Content Calendars: Develop monthly content calendars and coordinate production schedules to ensure that content is delivered on time and aligns with the marketing strategy.
- Collaboration with Creative Teams: You will assist photographers and videographers with shoot preparation, styling, and coordination to ensure high-quality content production. Additionally, you’ll help capture behind-the-scenes content during shoots.
3. Paid Media Campaign Management
- Campaign Execution: Plan, execute, and optimise paid media campaigns across platforms such as Facebook & Instagram (Meta), Google Ads (Search, Display, YouTube), and others.
- Performance Analysis: Compile monthly reports, assess campaign performance, and make recommendations for optimisation to ensure that digital advertising campaigns achieve their objectives, whether that’s increasing ticket sales or driving event awareness.
- Campaign Management: Under strict KPIs, you’ll create campaign calendars, schedule content, and deliver regular performance reports. Your goal is to maximise campaign impact through careful monitoring and adjustments.
4. Influencer, PR & Media Collaboration
- Collaboration with Influencers and Media: You’ll be the key point of contact for influencers, content creators, and media partners. This will include coordinating campaigns, event attendance, and logistics for influencer partnerships.
- Media Planning & Coordination: Support media planning and advertising coordination to ensure maximum brand visibility. You’ll also ensure Time Out Market V&A’s presence is maximised across various media channels.
5. Event Support & Guest List Management
- Guest List Management: Manage event invitations, RSVPs, and guest list tracking for media, influencers, and VIPs. You’ll ensure that all event guests are well-informed about event details such as timings, entrances, and parking.
- On-Site Coordination: During events, you’ll oversee guest list check-ins and work closely with the front-of-house team to ensure smooth event execution. You’ll also capture live content during events and activations to keep the digital audience engaged.
Requirements
To thrive in this role, you should have:
- Experience: A minimum of 2-4 years of experience in digital marketing, content creation, and social media management.
- Education: A relevant degree in Marketing, Digital Marketing, Communications, or a related field.
- Skills:
- Strong experience in community management and managing Meta platforms (organic and paid).
- Hands-on experience with running paid campaigns (Meta, Google, YouTube).
- Skilled in content creation, including the development of content calendars and direction for photoshoots.
- Excellent creative and visual eye for local content production, with proficiency in tools like Canva.
- Strong communication skills, especially when liaising with influencers, media, and collaborators.
- Availability: You should be available to work weekends and public holidays as required, especially for event coverage.
- Passion: A genuine interest in food, culture, and lifestyle marketing, with a particular passion for experiential marketing and digital storytelling.
- Portfolio: A portfolio showcasing your creative work, including examples of high-performing or viral campaigns, is required.
Why Join Time Out Market V&A?
Working at Time Out Market V&A is an exciting opportunity to be part of a vibrant, innovative team. This role is ideal for individuals who thrive in fast-paced environments and are eager to make a mark in digital marketing and content creation. You’ll have the opportunity to work on exciting campaigns and events, contribute to the market’s success, and help shape the digital presence of one of Cape Town’s most iconic destinations.
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How to Apply
To apply for the Digital Marketing & Content Specialist position, please submit your updated CV and portfolio to the Time Out Market V&A recruitment team. Be sure to include any relevant experience and examples of your digital marketing and content creation work.
The Digital Marketing & Content Specialist role at Time Out Market V&A offers an exciting opportunity for a creative and digitally-savvy individual to make a significant impact on one of Cape Town’s most vibrant and culturally rich destinations. With a focus on social media management, content creation, paid media campaigns, influencer collaborations, and event support, this position provides a dynamic and hands-on experience in digital marketing.