RedBull Student Marketeers are among the most recognised student brand ambassadors worldwide. In South Africa, this dynamic programme gives students the chance to represent one of the world’s leading energy drink brands on campus.
The RedBull Student Marketeers programme focuses on building brand awareness, driving product trial, and creating unforgettable experiences. Students become the face of Red Bull at their universities. At the same time, they gain practical marketing and sales skills.
The programme empowers students to manage the brand locally while connecting with new consumers. This hands-on approach sets it apart from typical part-time jobs.
What Do RedBull Student Marketeers Do?
RedBull Student Marketeers drive brand engagement on campus and in their region. They connect directly with students and organise exciting activations.
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Core Responsibilities
- Promote Red Bull through product sampling and direct engagement
- Increase sales and brand awareness on campus
- Work at Red Bull events and activations
- Create memorable brand experiences
- Identify new consumer opportunities
In addition, Student Marketeers understand campus culture deeply. They know the trends, hot-spots, and student networks. This insight allows them to position the brand effectively.
They also manage projects behind the scenes. For example, they coordinate event logistics and engage with influential campus groups. Therefore, they develop strong organisational and leadership skills.
Why the RedBull Student Marketeers Programme Stands Out
Red Bull describes its Student Marketeer programme as one of the most empowered ambassador programmes globally. Unlike traditional campus promotions, this role offers real responsibility.
Students do not simply hand out samples. Instead, they:
- Build strategic campus marketing plans
- Collaborate with regional Red Bull teams
- Negotiate placements and partnerships
- Represent the brand professionally
As a result, participants gain real-world marketing and sales experience. Many alumni move into full-time marketing roles after graduation.
For example, former Student Marketeers often highlight how the programme improved their confidence and networking skills. They also value the exposure to event management and brand strategy.
Who Should Apply?
RedBull Student Marketeers must meet specific requirements. The role demands energy, creativity, and initiative.
Key Requirements
- Excellent communication skills
- Charismatic, outgoing personality
- Strong understanding of student life
- Entrepreneurial mindset
- Ability to manage part-time work and studies
- Availability for evenings and weekends
- Passion for the Red Bull brand
- Strong team spirit
A driver’s licence is advantageous but not mandatory.
Moreover, applicants should be well-connected on campus. They must relate easily to different social groups. Because the role involves public interaction, confidence is essential.
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Skills You Will Gain
The RedBull Student Marketeers programme builds practical, career-ready skills.
Marketing and Sales Experience
Students learn:
- Brand positioning strategies
- Consumer engagement techniques
- Sales negotiation skills
- Event and project management
These skills are valuable across industries. Experiential marketing builds stronger consumer loyalty than traditional advertising. This insight aligns directly with Red Bull’s campus strategy.
Professional Development
Participants also develop:
- Leadership abilities
- Time management skills
- Networking confidence
- Strategic thinking
Therefore, the role enhances both personal and professional growth.
How to Apply for RedBull Student Marketeers in South Africa
Red Bull is currently recruiting Student Marketeers in major cities.
Pretoria Application
Apply here:
Red Bull Student Marketeer – Pretoria
Cape Town Application
Apply here:
Red Bull Student Marketeer – Cape Town
Before applying, prepare a strong CV. Highlight leadership roles, event involvement, and campus activities. Also, demonstrate your understanding of student culture.
Frequently Asked Questions (FAQs)
What is the main goal of RedBull Student Marketeers?
The main goal is to increase brand awareness, drive product trial, and engage new consumers on campus.
Do I need marketing experience?
Formal marketing experience is not required. However, strong communication and networking skills are essential.
Is a driver’s licence compulsory?
No. A driver’s licence is advantageous but not mandatory.
The RedBull Student Marketeers programme is more than a part-time job. It is a leadership and marketing opportunity. Students gain hands-on experience while representing a global brand.
If you are energetic, connected, and driven, this could be your next big step.
