Ster-Kinekor Theatres Pty Ltd, a leader in South Africa’s entertainment industry, is searching for a Content Marketing Coordinator to join their dynamic Marketing & CRM division. If you’re passionate about cinema and marketing, this is your chance to grow your career with one of South Africa’s leading theatre chains.
Content Marketing Coordinator Job Overview
- Position: Content Marketing Coordinator
- Location: Sandton, Gauteng
- Type: Permanent
- Posted Date: 13 December 2024
- Closing Date: 19 December 2024
About the Content Marketing Coordinator Role
The Content Marketing Coordinator will assist with marketing activities aimed at promoting the cinema experience and stimulating demand, ultimately contributing to sustainable business growth. You’ll work closely with leading film studios, various departments, and partners to create compelling marketing strategies that resonate with audiences.
Job Duties and Responsibilities
Film Campaign Management
- Manage campaigns and budgets in collaboration with Sony Pictures, Film Finity, Empire Independent, Gravel Road, and other studios.
- Execute marketing plans aligned with business objectives to boost ticket sales.
- Support the Content Marketing Manager and Content Marketing Officer in implementing campaigns for various film content.
Marketing Strategy Development
- Collaborate with Scheduling and Content teams for Bollywood, Select, and other movie genres.
- Conceptualize and implement 360-degree marketing plans for film promotions.
- Monitor market share, forecasts, and budgets for each movie title.
- Develop marketing strategies to grow emerging markets and customer bases.
Event and Activation Management
- Plan and manage premieres, events, and activations, including after-hours activities.
- Work with film studios and operational teams to ensure seamless execution of events.
- Coordinate sponsorship opportunities with sales teams to enhance customer experiences, especially for premium formats like IMAX.
Marketing Collateral and Media Management
- Negotiate with Above-the-Line (ATL) media and promotional partners for optimized campaign visibility.
- Brief artwork to design teams and ensure approvals from studios.
- Oversee press releases and coordinate digital assets with the CRM team for maximum impact.
Partnership and Promotional Campaigns
- Maintain relationships with strategic partners such as Edgars, Discovery, and Standard Bank.
- Coordinate exclusive promotions and screenings to drive attendance.
- Engage with third-party promotional partners to include media spends and value enhancements.
Administrative Duties
- Generate purchase orders (POs) for campaigns and ensure invoices are handled accurately and timeously.
- Order movie vouchers and catering supplies for campaigns when required.
- Manage all legal requirements for marketing competitions and events.
Qualifications and Experience
Educational Requirements:
- Diploma or Degree in Marketing
Experience:
- 1–2 years of experience as a Marketing Assistant
Skills and Competencies
- Understanding of marketing principles and campaign management
- Basic event planning and activation experience
- Strong written and verbal communication skills
- Ability to build trust and customer loyalty
- Proficiency in using tools like Infoworks to extrapolate data
- Creative thinking and problem-solving abilities
- Strong knowledge of youth trends, South African markets, and media platforms
- Good understanding of social media and digital platforms
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Why Join Ster-Kinekor Theatres?
Ster-Kinekor offers a vibrant and fast-paced environment for individuals who are passionate about entertainment and cinema. This role provides an exciting opportunity to work with global film studios, develop impactful marketing strategies, and create unforgettable movie experiences for customers.
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How to Apply
If you meet the requirements and are eager to join the Ster-Kinekor team, submit your application before 19 December 2024.
The Content Marketing Coordinator Job Opportunity at Ster-Kinekor Theatres is an exciting chance for aspiring marketers to grow their careers in South Africa’s entertainment industry. This role offers a dynamic environment where you will work closely with global film studios, execute innovative marketing campaigns, and bring the magic of cinema to life for audiences across the country.
With a focus on creativity, collaboration, and customer engagement, this position is ideal for individuals passionate about marketing, movies, and delivering unforgettable experiences. Don’t miss this opportunity—apply before 19 December 2024 and take the next step in your marketing career with Ster-Kinekor!