Digital and Social Media Specialist Vacancy At Ster-Kinekor Theatres

Are you passionate about digital marketing and social media? Do you have the creativity to design engaging content that drives audience interaction and reach? If so, Ster-Kinekor Theatres might be looking for you! They are currently hiring for the position of Digital and Social Media Specialist at their Sandton, Gauteng location. This exciting full-time opportunity offers the chance to be part of a leading company in the entertainment industry.

Job Overview

• Position: Digital and Social Media Specialist
• Company: Ster-Kinekor Theatres Pty Ltd
• Location: Sandton, Gauteng
• Job Type: Permanent
• Division: Marketing & CRM
• Business Unit: Marketing
• Industry: Entertainment
• Experience Level: Mid-Senior
• Posted On: 17 July 2025
• Closing Date: 22 July 2025

Key Responsibilities

As the Digital and Social Media Specialist, you will take charge of the company’s digital marketing platforms and social media presence. Your role will include developing, executing, and managing content that resonates with Ster-Kinekor’s target audience. Your duties will include:

1. Digital and Social Media Content Strategy

• Own and execute the digital and social media content strategy across multiple platforms, including Instagram, TikTok, and LinkedIn, ensuring the content is fresh, engaging, and aligned with the company’s objectives.
• Develop a compelling content calendar that ensures consistent, high-quality content on all social media channels throughout the year.

2. Engagement and Trend Management

• Proactively spot and leverage emerging social media trends to create compelling content that drives user interaction and reach.
• Monitor and analyze SEO and web traffic metrics to ensure that content is optimized for performance.

3. Paid Social Media Campaigns

• Take responsibility for the setup, management, and optimization of paid social media campaigns, particularly across Meta platforms (Facebook, Instagram), ensuring effective audience targeting, budget allocation, and performance tracking.
• Regularly report on the performance of campaigns and make data-driven recommendations to improve future campaigns.

4. Content Creation & Collaboration

• Write persuasive and engaging copy tailored to each social media platform.
• Work closely with in-house designers to create entertaining and informative content for social media that is visually compelling.

5. Social Media Advertising and Lead Generation

• Manage the social media advertising schedule and ensure both paid and organic campaigns run seamlessly.
• Identify new opportunities to generate leads and increase conversion rates through digital channels.

6. Influencer Marketing and Community Engagement

• Conceptualize and execute influencer campaigns that align with the company’s brand values.
• Manage community engagement, ensuring the company maintains a strong online presence with active and positive interactions.

7. Website & App Management

• Oversee the management of the company’s website and app content, ensuring marketing assets are updated promptly.
• Regularly update the homepage and other sections of the website, ensuring it reflects the company’s current marketing campaigns.

8. Reporting and Analysis

• Gather statistics and insights for monthly and management reports (MANCO).
• Help the marketing team stay on top of industry trends, competitor activities, and emerging tools for more effective campaigns.

Qualifications & Experience Required

To be successful in this role, you should have:

• A diploma or bachelor’s degree in Marketing/Communication.
• 3-5 years of experience in a similar role, preferably as an Account Executive at an agency or as a digital content coordinator.
• A proven track record in paid social media campaigns, especially across Meta platforms like Facebook and Instagram.
• Experience with Meta Ads Manager, Google Analytics, and other digital advertising tools.
• A solid understanding of social media algorithms, content formats, and analytics across platforms like TikTok, LinkedIn, X/Twitter, and YouTube.
• Hands-on experience with influencer marketing, community engagement, and brand reputation management.
• Excellent copywriting skills and a creative approach to content creation.
• Strong working knowledge of SEO optimization.
• A good grasp of content planning and execution, including the use of CMS tools such as WordPress and Drupal.

Skills & Competencies

The ideal candidate should demonstrate the following skills and competencies:

• Excellent written and verbal communication skills in English.
• Strong interpersonal skills and the ability to work effectively across departments and teams.
• The ability to manage multiple projects simultaneously and meet deadlines.
• A keen creative eye and attention to detail in content creation and design.
• A proactive mindset with a strong focus on results and performance tracking.
• Knowledge of platform algorithms and trends for social media.

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How to Apply

Interested candidates should apply by sending their CV and relevant documents to Ster-Kinekor Theatres by 22 July 2025. Make sure to include your portfolio or any digital content you have created as part of the application.

Apply Here

If you’re a creative digital marketing professional with a passion for social media and content creation, the Digital and Social Media Specialist role at Ster-Kinekor Theatres is a fantastic opportunity to advance your career. This position offers you the chance to work with a leading entertainment brand, shaping and executing digital strategies that engage audiences and drive performance across multiple platforms.

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