A Content Writer position is available at Mint & Lemon for applicants in South Africa. The remote role focuses on creating LinkedIn content for founders, executives and creators worldwide.
Mint & Lemon is a LinkedIn personal branding agency. The company helps clients build visibility and authority through authentic content. Its services include LinkedIn content creation, profile optimisation and engagement strategies.
The company is currently recruiting a LinkedIn Content Writer. The role suits experienced writers with strong personal branding and storytelling skills.
Mint & Lemon Content Writer Job Overview
Mint & Lemon works with founders and executives who want to grow their personal brands online. The agency says it works with clients across different industries and markets.
The successful candidate will create content that reflects each client’s personality and expertise. They will also help clients strengthen their thought leadership on LinkedIn.
The job is remote and listed for South Africa. LinkedIn currently lists the position as a LinkedIn Content Writer at Mint & Lemon.
Job Responsibilities
The Content Writer will handle several writing and content-related responsibilities.
These include:
- Writing compelling LinkedIn content for founders, executives and creators.
- Creating posts designed to generate engagement and inbound opportunities.
- Adapting content to different clients and industries.
- Capturing each client’s unique tone of voice.
- Turning rough notes and voice memos into polished LinkedIn posts.
- Creating strong hooks and developing engaging stories.
- Following trends in content, business, technology and personal branding.
- Supporting clients with thought leadership content.
Mint & Lemon emphasises authentic writing. The company wants content that sounds like the client rather than generic AI-generated copy.
This means applicants should understand how to write in different voices. They should also know how to make professional content feel personal and natural.
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Content Writer Requirements
Applicants need relevant professional writing experience for this position. Mint & Lemon requires at least two years of content writing experience.
Candidates should ideally have experience in personal branding, B2B content or ghostwriting.
The main requirements include:
- At least two years of content writing experience.
- Proven experience writing content for LinkedIn.
- Experience with personal branding.
- Strong storytelling and copywriting skills.
- Excellent written English.
- Strong understanding of hooks and content structure.
- Ability to meet deadlines while working independently.
- Comfort working in an asynchronous environment.
Personal branding experience is particularly important for this position.
Applicants should understand how LinkedIn content can build credibility and visibility. They should also know how to position a person’s expertise through content.
Additional Skills
Mint & Lemon lists several skills as advantages rather than requirements.
These include:
- Experience using Canva or similar design tools.
- Ability to create simple visuals for social media posts.
- Newsletter writing experience.
- Blog writing experience.
- Long-form content writing experience.
These additional skills could help applicants stand out. However, strong LinkedIn writing and personal branding experience remain central to the role.
What Mint & Lemon Offers
The successful candidate will join a remote-first team working with international clients.
According to the job listing, employees can expect:
- The opportunity to work with high-profile clients.
- Creative freedom when developing content.
- Opportunities for professional growth.
- A collaborative remote-first working environment.
- A workplace that values employees’ time and skills.
- Access to Plumm and its wellbeing support.
Mint & Lemon’s own website confirms that the agency focuses on building personal brands for founders, entrepreneurs, executives and CEOs.
The company also provides content strategy and creation services. Its wider offering includes newsletter and website content.
Who Should Apply for This Remote Job?
This position could suit experienced writers who enjoy social media content.
It may be particularly relevant to candidates with backgrounds in:
- Content writing
- Copywriting
- Ghostwriting
- B2B marketing
- Social media marketing
- Personal branding
- Digital marketing
- Newsletter writing
However, applicants should have practical LinkedIn writing experience.
General content writing experience alone may not be enough. The job specifically requires candidates to understand LinkedIn personal branding.
Writers should also be comfortable researching clients and understanding their industries. They need to turn ideas into concise posts with a clear purpose.
How to Apply for the Mint & Lemon Content Writer Job
Interested candidates can apply through the LinkedIn job listing.
Application: Apply for the Mint & Lemon LinkedIn Content Writer position
Before applying, candidates should ensure their CV highlights relevant writing experience. A portfolio containing LinkedIn posts can also strengthen an application.
Applicants should prioritise examples that demonstrate personal branding and storytelling. Samples should show different tones and writing styles where possible.
Frequently Asked Questions
Is the Mint & Lemon Content Writer job remote?
Is the Mint & Lemon Content Writer job remote?
How much experience is required?
Mint & Lemon requires at least two years of content writing experience. Personal branding, B2B or ghostwriting experience is preferred.
Is LinkedIn experience required?
Yes. The job listing states that proven LinkedIn writing experience is required. Personal branding experience is specifically described as non-negotiable.
Does Mint & Lemon offer any additional benefits?
The listed benefits include creative freedom, professional growth and a remote-first working environment. Employees also receive access to Plumm and its wellbeing support.
The Mint & Lemon LinkedIn Content Writer position offers a remote opportunity for experienced writers in South Africa. Candidates with strong portfolios and proven LinkedIn experience should consider applying while the vacancy remains available.
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